![]() “We have the luxury to have a very long outlook. “PIF is not classic private equity,” LIV Golf president and COO Atul Khosla told the publication. ”īut will that future ever be profitable? If LIV Golf is successful in its plan to target Millennial and Gen Z fans as opposed to going after the PGA Tour crowd (viewers are typically over 45) to attract partners, the 54-hole tournament league could be break-even in as little as three years, according to Forbes. “Our future is bright and we continue to be excited by the player and fan response. “LIV Golf, as a start-up, is proud to offer our golfers competitive contracts,” an LIV spokesman told The Wall Street Journal. That mindset is trickling down to its players, who will be awarded a $1 million bonus for winning any of golf’s four major championships - but also may never be allowed to play in them again. For the PIF, which plans to spend at least $2.4 billion on the league over the next four seasons, money ain’t a thang. The biggest reason for that, of course, is that the upstart series is backed by the Public Investment Fund of Saudi Arabia and the $620 billion in assets it possesses, according to Forbes. Now with three events under its belt and 10 of the world’s top 50 players inked to contracts that require them to wear LIV apparel when playing in non-LIV events, instruct them to refrain from giving interviews without approval and insist they must assist in recruiting other players to LIV when requested, LIV Golf has been able to make major waves despite not having a national broadcast deal or big league sponsorship partners. Play began outside London at LIV Golf’s first-ever tournament days later and the rest, as they say, is history. Open champion Bryson DeChambeau, officially joined LIV Golf for a deal worth $200 million in early June. Months later, Mickelson emerged from hiding and, along with other big-name golfers like former world No. Many of Mickelson’s sponsors found the association distasteful and dropped him. The authors reported their findings in the journal Ethology: International Journal of Behavioural Biology.In February, long before the summer of golf’s discontent, an excerpt from an upcoming biography on Phil Mickelson was released that partially explained his rumored association with the yet-to-begin, Saudi-backed LIV Golf Series. That and the fact that it feels good, I guess. The researchers note in their study that food security is at least one factor why the monkeys started playing with the stones to sexually satisfy themselves. They’re fed at least three times per day by temple staff with tasty fresh fruits and vegetables, and often receive treats from tourists looking to buy their good favor. Spoiled is an understatement when referring to the monkeys at Sacred Monkey Forest. Stone-assisted masturbation likely emerged from this behavior, likely facilitated by the fact that the monkeys have nothing better to do. And there is no reason to stop.”Īccording to the researchers, stone play is quite common among macaques throughout Bali and is culturally transmitted. “There is some sort of tactile stimulation from the contact of those stones with their genitals and it feels good. candidate at the University of Lethbridge in Canada, told VICE World News. “It’s hard to give a very solid explanation, but it really seems that they do it because it feels good,” Camilla Cenni, the paper’s co-author and a Ph.D. But the new findings represent the first evidence of the use of stones as sex toys among non-human primates. In some rare cases, orangutans of both sexes have been observed fashioning leaves or twigs for use in genital stimulation. A not very safe for work video exemplifying this behavior is embedded below. Scientists collected video footage from 2016 to 2019 filmed at the Sacred Monkey Forest Sanctuary in Ubud, central Bali, finding hundreds of examples of both male and female monkeys using stones to pleasure themselves. But nothing could really prepare scientists for the next iteration of stone tool use. They’re the only Old World monkeys who use stone tools in their daily foraging, especially around the coasts to prey on oysters, crabs, and mussels. The monkeys also employ stones to have fun, throwing them around in a non-threatening manner. The shrewd macaques are clever enough to judge which items their victims value most –things such as mobile phones, wallets, and glasses - and use this information to maximize their profit.Ĭlearly, long-tailed macaques are clever, playful, and inquisitive. The monkeys don’t steal any worthless junk. They often roam the ancient site of the Uluwatu temple in Bali, where they rob unsuspecting tourists, clinging to their possessions until the food is offered as ransom. Long-tailed macaques ( Macaca fascicularis) are frisky devils.
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